ATTITUDE Volume and Shine Hair Shampoo, EWG Verified, For Thin Hair, Naturally Derived Ingredients, Vegan and Plant Based, Soy Protein And Cranberries, 16 Fl OzEWG Verified

Why did you pick this product vs others?:Smells great, leaves my hair clean and soft, and never irritates my scalp!I use a demi-permanent hair color and live in a hot, humid environment, so I have to wash most days. This shampoo is great for preserving my color under those conditions.Everything I've tried from this brand has been great - I use their shampoo, conditioner, toothpaste, body wash, and dish soap.

This shampoo is superb for several reasons. #1, it is EWG Verfied, which means that the ingredients are about as benign as you can get. This is why I decided to try it in the first place. I am extremely sensitive and often allergic to fragrances, so I am pleased to report I did not have a problem with the fragrances used in this product. In fact, I love the scent—lightly citrusy with undertones of vanilla, reminiscent of Jean Naté, but with more vanilla notes. Not overwhelming! Yet so nice, it smells edible.It rinses out easily, which is another thing I usually have trouble with. After shampooing my hair, which tangles easily and is very hard to comb out, I usually condition it and then, while the conditioner is still in my hair, I comb out the tangles using a wide tooth comb/pick. What I noticed was that after using this stuff, I did not lose much hair combing it out. That’s a plus I wasn’t expecting.I did not see much in the way of volumizing—sorry, but what I do see is that it makes my hair very shiny and unusually nice looking. I’ll take it! This shampoo is extremely light, which is important in volumizing hair, or at least not going in the opposite direction. Because it is so light, it does not weigh down my hair or cause it to clump together.My hair type is extremely fine, a notch above baby fine hair, rather thin, and longish. It tends to look oily the day after I wash it, so I appreciate how easy this shampoo is to rinse out—otherwise hair care would take too much time. This shampoo is slightly gold in hue, but transparent. The transparency makes it hard to see how much of it I’m pouring into my palm, but I would estimate it’s the diameter of a Kennedy dollar, if you remember how big that is! Perhaps that’s a 1.5 inch diameter. I don’t feel like I’m having to use oodles of this stuff to get my hair fully clean. On day two after washing it fully, I have been able to use a very tiny amount on my fingertips to clean the roots of my bangs and hairline. My hair still looks clean afterward and the shampoo does not seem to dry it out.In summary, this is a high-quality, non-toxic shampoo with the nicest fragrance I’ve ever smelled in a hair product.

I'm replacing all my personal care and cleaning products with "clean" products that won't hurt me and the environment, or at least have less of a negative impact. My previous shampoo was rated a 9 on EWG Healthy Living app, so I replaced it with this shampoo after reading many reviews.I have thick, 2b hair, wavy, with texture that wants to frizz. I no longer want to blow dry my hair. At 65 I'm over it, and my doctor suggested stopping the use of my blow dryer to help with hearing issues. This shampoo gives my hair the moisture it needs. I wash my hair twice a week and use Joico Smoothing Balm when it's still very damp. These two things together are giving my hair great manageability and shine. I'm about 30% gray, the rest is brown, so shine is important.My husband also uses this shampoo and washes his hair everyday. He likes it just fine.We both like the smell, which is neglible in our opinion. It doesn't lather like a shampoo loaded with the bad stuff, so don't whine about that in your comments. If you want a bunch of lather, go back to shampoos that are bad for you. We think the price is good for such a quality product!

I like this item a lot so far. I purchased the clarifying version and got both the shampoo and conditioner. I don’t know what it is but i absolutely LOVE the scent of the shampoo. It provides a very soothing and satisfying experience while I shampoo. I actually look forward to my wash day. :) as far as it actually doing its job, I wouldn’t say my scalp is significantly clearer which is what I was expecting for this product. I even use a shampoo scalp brush with it but I still see a bit of residue and some dandruff from time to time.