e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium NeutralCompact by Design (Certified by Amazon)
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e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 31 Medium NeutralCompact by Design (Certified by Amazon)

4.1/5
Product ID: 681174638
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Details

  • Item form
    Liquid
  • Colour
    31 Medium
  • Skin type
    All
  • Finish type
    Satin
  • Recommended uses for product
  • Material Type Free
    Phthalatfrei
12+ hrs long-lasting wear
🌱100% Vegan & Cruelty-Free
💧1% Hydrating Hibiscus Complex

Description

✨ Glow Like You Mean It — Soft Glam, Hard to Ignore

  • ETHICAL BEAUTY ELEVATED - Join the movement with a cruelty-free, vegan formula that aligns with your values and your vibrant lifestyle.
  • EFFORTLESS ALL DAY RADIANCE - Stay flawlessly fresh from morning meetings to after-hours with a foundation that lasts 12+ hours without fading.
  • SKIN LOVING HYDRATION BOOST - Infused with hydrating hibiscus and fruit extracts, it nourishes your skin while keeping pores clear and comfortable.
  • CUSTOMIZABLE MEDIUM COVERAGE - Build your perfect look—whether it’s a natural glow or polished glam—with smooth, blendable satin finish coverage.
  • UNIVERSAL SKIN COMPATIBILITY - Formulated to suit dry, oily, and combination skin types, so you never have to compromise on your flawless finish.

e.l.f. Soft Glam Foundation offers a breathable, medium buildable coverage with a smooth satin finish that lasts over 12 hours. Infused with hydrating hibiscus complex and fruit extracts, it suits all skin types while being 100% vegan and cruelty-free, delivering a flawless, skin-friendly look for the socially conscious professional.

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Specifications

Manufacturere.l.f. Beauty
Package dimensions11.8 x 3.9 x 1.6 centimetres
Package Weight0.04 Kilograms
Item weight41 g
Brande.l.f.
Colour31 Medium Neutral
FormatLiquid
Skin typeAll
Special featuresNon-Comedogenic, Breathable
SpecialitySatin finish, moisturizing, breathable
Item model number84948
Package Dimensions11.8 x 3.9 x 1.6 cm; 40.82 g
ASINB0D3JDYWZ6

Reviews

4.1

All from verified purchases

A**N

Great on skin

Been looking for a new foundation for awhile since my skin has become more dry and textured in my 30's. This foundation is perfect. Good coverage without being cakey and looks great mixed with the Elf brozing drops for a more sheer glow. Cruelty free and very affordable.

D**R

Not really a Light Neutral

I know peops have been raving about this so I decided to try for myself in the hope I had found a replacement for my expensive foundation. I have light neutral skin so guess what I got- 'light neutral'. BUT Its a lot more orangey toned than I expected and oxidises down a bit further. I do however like the consistency and blendability and coverage and it goes on easy enough with fingers, brush or blender. I'll stick to my current foundation meantime till I can get to try on a few more shades.

M**N

Love elf

Great product, goes on so smoothAnd gives good coverage. Love elf products

R**Y

Disappointed

Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt.

C**E

Good foundation

Really nice , goes on smooth very helpful for dry skin , I have sensitive skin and suits me well , good coverage but doesn’t last all day , but one of the best I’ve tried

V**S

Was dubious but pleasantly surprised

I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!

A**E

Not for dry skin!

I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful.

P**Y

Lovely nature look

Nice coverage and blends well, just think I went for the wrong colour a little bit too orange.. Deffo buy again but just get the right shade this time 🤦

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Trustpilot

TrustScore 4.5 | 7,300+ reviews

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

Khalid Z.

Great experience from order to delivery. Highly recommended!

1 week ago

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TrustScore 4.5 | 7,300+ reviews

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

E L F Soft Glam Foundation Medium Coverage Long Lasting | Desertcart GB