Jerome RussellBblonde Maximum Colour Toner, Platinum Blonde

This tone of works while on my bleached hair. The toner is easy to apply with no problems.The instructions are very clear and allows you to do a skin patch test before you use. This needs to be done so you do not have a reaction if you put the whole product on your hair. The toner itself is purple as with some purple shampoos. I left on for a little bit less of recommended time but it's still provided a nice blonde tone to my hair.I would definitely buy again and I like using it in between visits to the hairdressers. The bottle is small but a little goes a long way and it covered my medium length hair well.

Easy to use and great colour! Hair was previously bleached but the silver toner from the hairdresser washed out after the second wash! This toner has lasted longer and much cheaper 👍 highly recommend

This is a very good product and I have bought this repeatedly. I do find it fades quite quickly (within 5-6 washes) and for this reason, I actually bought 2 packs in order to saturate my hair to hope that the colour will last longer.I am currently growing out my blonde hair and I have found that this is a great colour to blend to the brunette at the roots whilst maintaining a sunkissed later look across my highlights.

Tip number one...find out what level hair you are! Please don’t expect this to work if your hair is orange or yellow. This is where the poor reviews come from, you will see no difference on a level 8 hair. You may think you have bleached enough to a light shade (banana skin yellow) but you are looking for a pale yellow, almost white (inside banana) A toner deposits colour...it does NOT remove colour and does not lighten hair. So definitely won’t work on golden or orange tones.I used this on my hair to prove to my daughter that her hair wouldn’t turn grey (she has newly bleached hair but wanted it toned and didn’t trust the colour on the box) My hair is darker than hers so I knew this wouldn’t work on my level 8 ish hair but I do have highlights and a few of my highlights are her hair colour (super light) So I proved to her that my hair didn’t turn granny grey but a few of my highlights that were same colour as hers did turn more white than yellow hue.This is a purple jelly like consistency but unlike purple shampoo this doesn’t flick everywhere and doesn’t turn hands purple. No you don’t need to buy or mix this with a developer. Shampoo hair with a clarifying shampoo (Paul Mitchell number 2 is a good one) to remove any build up on hair and scalp. Towel dry and massage through your hair. Dump all your hair on top of head, cover with cap, bag or cling film. Blast with hair dryer for few mins and leave for 30 mins or less if hair is super light and dry (worst case your hair will have a purple hue to it temporarily) Rinse off, apply heat protector and dry hair as usual. The product is a purple jelly like consistency but doesn’t flick everywhere or turn hands purple like purple shampoo does. When you apply it the product turns to a clear white foam like shampoo in a way. Product has a nice scent which can still be smelled after rinsing off. Toners aren’t permanent so they need reapplied every other week to maintain a consistent shade.If you are wanting to tone hair without bleaching it again to get super light. Pick a toner in your level. You will need a tube of toner mixed with a low percentage developer (remember you are adding colour so you don’t need a high volume developer) Or if that’s too complicated/expensive for you then you can buy a temporary colour box dye. So if you are an 8 say but hair has too much orange pick an 8 ash blonde. Look for ash, natural, cool in title and avoid gold, warm, honey etc in titles. If you pick too light a shade you will be unveiling more orange and yellows.Hope this helps someone out there.Good luck on your hair goal!

While this is a good product, it makes a lovely colour if you follow the instructions. The draw back is it is quite drying, you feel it suck the life out of your hair even as you apply it. Can be counteracted by lots of conditioner afterwards. I don't think I'll use it again.

Love the colour, I only have short hair so only half a bottle used.

Buy it!! I had low expectations for this product (low price) so didn’t take a before picture but wow, it does exactly what it says it will, I got rid of the golden / yellow blonde and was left with the ash colour I wanted. Absolutely brilliant. Highly recommend.

Seems like this was re filled with something else, did not wash out purple like usual and made no difference from before it was applied to after.